Constantly pursuing perfection.
We believe that hearing should be as natural as possible for wearers of hearing aids. That’s why we continue to develop and improve our hearing aid technology to deliver outstanding sound quality and the best possible hearing experience. For people with hearing difficulties, something as simple as conducting a conversation can be a strain. Over a long day, it becomes very tiring. In recent years, with the micon™ and binax™ platforms, we’ve made some tremendous breakthroughs in high quality binaural hearing, especially in difficult situations. Now, with primax™, we take another major step forward. Designed to deliver the natural ease of listening, primax has been shown in clinical tests* to make hearing effortless.
* Study conducted at the University of Northern Colorado, 2015, examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SpeechMaster and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated.
Effortless hearingLearn more
Mastering every speech situation.
With primax SpeechMaster, speech is highlighted whenever it occurs. This means that your customers can enjoy easy hearing throughout the day – be it in relatively quiet situations such as at the breakfast table or in very difficult environments such as a railway station.Learn more
Ideal for discerning wearers, the new Pure™ primax combines elegant sophistication with the power of primax technology in a RIC hearing aid.Discover
soundDemo VideosYouTube playlist
Subscribe to our Newsletter for Professionals
Colours of sound
1954: Phonophor Epsilon. Lighter than a tennis ball, as small as a matchbox
The Phonophor Epsilon weighed only about 50 grams (less than two ounces), including the batteries, and was the size of a matchbox. This was made possible by a discovery that had been made just a short time before, and one that has gone on to become a fixture of our everyday lives today: transistor technology.Read more
Wireless CROS/BiCROS in Real Life
The primax wireless CROS solution is designed for people who have normal hearing in one ear and un-aidable hearing loss in the other. Sounds from the un-aidable side are received by the microphones of a CROS Pure transmitter device, processed, and wirelessly transmitted to the side with normal hearing.Read more